We live in a world full of products and full of ideas to make these products be part of our daily life style. In the article "Hype" the author Kalle Lasn explains how the advertising in America is increasing more and more every day that we can even have a moment of peace without a commercial coming from any kind of source ,every where you go, every where you look, you will find a piece of an ad reminding you that everything you need you will find it. every day 12 billion display ads, 3 million radio commercials, and more than 200,000 TV commercials are dumped into North America's society.
The marketing industry created the most powerful ideas to make us be part of a society addicted to ads, putting ideas in our minds, taking us where the product is ,sales and more sales are making us robots guided by lights, signs and billboards.
In our society we face daily circumstances of our lives for example driving to work can be sometimes stress full, trying to focus on the road is not an easy job with the thousands and thousands of billboards on both sides of the road, going on line without an ad is impossible because it is hard to ignore them.
We need to escape to a quite place and relax in order to clear our minds and have a moment of peace.
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